For the head of marketing (or the marketer of one) handed the CEO's LinkedIn with no system and no ghostwriting background. The In-House Ghostwriting OS turns one 45-minute call a week into a founder who posts consistently, and gets found by the investors, customers, and hires that matter.
GET THE OS · $350The same system behind 2,000+ posts for climate tech founders over 2 years. Three of the people I write for are LinkedIn Top Voices.
You're not a marketing team. You're a marketing person. Demand gen, hiring copy, investor updates, all of it on your desk. Then someone says "we should get the CEO posting on LinkedIn," like that's a small thing to add. It's not. It's the one that finally makes you snap.
This is for you if you want founder content handled by a system, not by whatever scraps of time and sanity you have left.
You're a genuinely good marketer. Campaigns, demand gen, brand, all handled. But thought leadership ghostwriting was never your specialty, and somehow it landed on your desk anyway.
This is for you if you want to be shown how it's actually done. Voice extraction. The interview structure. The post formats.
You've run the weekly content calls, asked for voice notes, hired the freelancer, tried the AI tools. None of it held up week after week.
This is for you if you've realised the problem was never your effort or your tools. It was the missing system. And you want the system.
I've ghostwritten LinkedIn content for 14+ climate tech founders since 2023. Water, solar, ESCO finance, materials, deep tech. I run Kaizen as a studio of one, and the In-House Ghostwriting OS is the exact system underneath every account I've ever run.
If founder content is your job, you've probably lived most of this list.
Here's the thing: every problem on this list is the same problem wearing a different mask. A missing system. Inside the In-House Ghostwriting OS, I show you how to demolish every one of them, one by one.
You've quietly become an expert at one thing: getting more time on the CEO's calendar. Stretching the 20-minute slot to 40. Booking the follow-up. Catching them after the standup. Every content problem looks like it would vanish if you just had more of their time. And when the content still falls flat, the fix feels obvious. You need even more time. So you go ask again.
It won't work. More time without a system doesn't fix the problem, it scales it. If the way you pull content out of the founder is broken, an extra hour of access just buys you an extra hour of thin, pitch-deck-flavoured material that never becomes a post worth publishing. The bottleneck was never how much access you have. It's how much you pull from the access you already get. A founder who gives you 45 minutes a week is not the problem. A 45-minute call that produces two usable ideas is.
The In-House Ghostwriting OS fixes the extraction. The CEO Interview System gives that 45-minute call a real structure, so you walk out with 4-6 solid post ideas and a stack of smaller fragments that become posts over the following weeks. Same call, same calendar slot. A genuine week of content, plus a bank that keeps filling, instead of the one or two posts you're scraping together now.
You've tried the AI route. ChatGPT, a writing tool, maybe one of the LinkedIn-specific ones. You feed it a few notes and ask it for the week's posts. On a good day, it gives you something passable. Most days, it gives you content-shaped filler you can't quite bring yourself to publish.
AI-generated content is obvious. Your reader clocks it in the first line or two, and a post that smells like a machine wrote it is a turnoff. They scroll on. Feed a tool thin material and it hands you thin content, just faster. Vague quotes in, generic posts out, at scale. The founders whose AI-assisted content actually works didn't skip the human part. Someone captured the voice and pulled the angles out by hand first, then handed the repetitive production to AI.
The OS builds that human part. It captures the founder's voice and pulls the angles out of a real conversation, which is the part AI cannot do, because it was never in the room. Get that right and AI finally turns useful, instead of a generator of plausible nothing. The OS even hands you the prompts. You bring them in once the human work is done.
It sounds reasonable. If the post has to sound like the founder, surely the founder should write the first version and you polish it from there. So you send a prompt, or a blank doc, and you wait. And wait.
You'll be waiting a while. Most founders are expert thinkers and terrible blank-page starters. They do not begin well. Asking the founder to write the first draft is asking them to do the single hardest part of the job. Which is exactly why the doc stays empty and the week slips. And the same hands-off habit shows up at the other end of the process: with no rules governing the review, a founder approves a post on Monday and wants the image swapped on Thursday, an hour before it goes out. Without a workflow, nothing is ever actually finished.
Your actual job is to start for them, and to govern the process around them. The OS's Tone of Voice Guide module makes your first draft already sound like the founder, so there's nothing for them to rewrite from scratch. The Approval Workflow module handles the other end: a clear submission format, a turnaround rule, and a definition of "approved" that actually holds. They stop reopening finished work. They start signing off.
Investable in the technology. Invisible in the authority that moves opportunities toward them.
All nine modules, three bonus playbooks, and a done-for-you template with every one.
Follow the modules in order to set up the voice doc, the interview structure, the content pillars, and the approval workflow for your founder.
One 45-minute call a week in, a week of founder content out. No ghostwriter, no agency retainer.
You're running the climate tech company. You shouldn't be the one writing the LinkedIn posts, and with this system, you're not.
You already know the bottleneck. Your LinkedIn matters, everyone agrees it matters, and it still doesn't happen, because there's no system and you don't have time to build one. So it lands on whoever's closest, and you get the occasional draft that doesn't sound like you.
The In-House Ghostwriting OS is what you hand your marketing lead so that stops being your problem.
We didn't just build a writing course. We built a management system. It's the operating system your team runs, so the output stays consistent without you in the loop on every post, and two modules give you full visibility without micromanaging:
The result is the thing you actually want: a presence that takes you from invisible to investable, found by the investors, customers, and hires that matter, run by your team, for $350 once instead of $3,000 a month forever.
It's the best $350 you'll spend on your marketing team this year. Hand them this page.
Nine core modules, built in three phases. Every module comes with a done-for-you template you can put to work the same day.
The raw-material system that powers everything else.
Time saved: your first content call starts with 15–20 post ideas already in hand.
Decide what the CEO is actually known for.
Time saved: a sharp positioning from a 90-second confirm-or-edit, not a month of workshops.
Never stare at a blank calendar again.
Time saved: topics drop into a rotation, so weekly planning nearly disappears.
Make every post sound like the CEO, even though you wrote it.
Time saved: kill the "this doesn't sound like me" rewrite loop.
The weekly call that gives you everything you need to write.
Time saved: one weekly call covers the whole week, plus a bank for later.
Six formats that cover 90% of what a CEO will ever post.
Time saved: a call transcript to a finished draft in about 30 minutes, not 90.
End the back-and-forth. Get posts approved fast.
Time saved: end the 9pm-before-publish scramble for good.
Profile Optimization, Repurposing, and the Introduction Post Kit — included with every copy. Details below.
Read the analytics. Make actual decisions.
Time saved: a 10-minute monthly review that turns analytics into one clear decision.
Turn posts into conversations, in 15 minutes a day.
Time saved: the CEO only touches the handful of replies worth their time.
Here's the difference between "advice" and an actual method. One page from Module 4, The Tone of Voice Guide:
✗ "Professional but approachable. Confident but humble."
That fits every executive on LinkedIn. Useless to you, and useless to AI.
✓ Answers a hard question with one word: "No." Full stop. (March 14 call)
✓ Says "the install isn't the finish line," never "customer retention."
✓ Opens stories with the year: "In 2019…" (4 of 5 calls)
That's specific enough that the drafts get approved on the first pass. Every module has a real artifact like this behind it. And it's all built for outcomes, not applause: founders running this system aren't chasing likes, they're getting investor inbounds, podcast invitations, senior hires, and customers who quote their posts on the sales call. The things your CEO's budget actually cares about.
This isn't a course review. It's the same system, run for a real climate founder, and what came out of it.
She handed her LinkedIn to me and her Head of ESG, then went back to running the company. It kept working without her in the room. When Planet Protector launched its recycled-denim insulation, the content drove so many inquiries that the sales team asked me to post about it less.
Run done-for-you by me at $3,000+/month. The In-House Ghostwriting OS is that same method, handed to your team for $350.
Getting your CEO's LinkedIn handled properly has three price tags right now. Every one of them bills you again next month.
Specialises in climate tech, which is the work I do. For as long as you want the content to keep coming.
And you still have to train them, manage them, and hope they don't leave.
Spends its first three months learning your sector, and can still get it wrong after that.
The same methodology behind all three, built into a system you own outright and run in-house. Pay once, it stays with the company, and it works just as well in year three as it did in week one.
On top of the nine core modules, every copy of the OS comes with three bonus playbooks.
Your CEO's profile is the page every post sends people to, and most read like the company's About page wearing a photo. This playbook fixes the five elements that matter: headline, banner, about, featured, and experience. It gets the profile working on the investors, customers, and hires judging it in about eight seconds. Includes the Profile Kit: two prompts that draft a first-pass headline and About section for you to refine.
Your CEO did a podcast, gave a conference talk, sent an investor update. This playbook turns all of it into LinkedIn content without booking a single new call.
If your CEO has never posted, or hasn't in years, this is where you start. Two post templates, seven hooks, a pre-publish checklist. It's the standalone $99 kit, included.
It's six months from now. You're not chasing the CEO's calendar anymore. There's a 45-minute call on Mondays they barely notice, and a content bank deep enough that you never start a week from zero. Drafts get approved on the first pass, because they sound like the founder. The CEO has gone from posting once a month to three or four times a week, and their LinkedIn is quietly pulling in the things that actually matter: senior candidates, investor attention, customers who reference a specific post on the sales call. You stopped looking perpetually behind. You started looking like the person who runs this.
That version doesn't arrive on its own. Every week you keep improvising is another week the founder's LinkedIn does nothing for the company, and the Series B narrative builds slower than it should.
The In-House Ghostwriting OS is the 30-day path from one to the other. The same system behind the climate founder accounts I write for, built so your team can run it without a ghostwriter on retainer.
It's $350. That number is deliberate. It sits below the line where you'd need to build a business case, get three quotes, and wait on finance. You can read this page, decide it's worth an afternoon, and just start.
So the choice is simple. You can keep doing it the hard way: the calendar-chasing, the rejected drafts, the quiet worry that everyone can tell. Or you can spend one afternoon setting up a system that handles all of it, and never run that loop again.
The founders building the hard climate solutions deserve to be heard. Too many of them aren't, because the people handed their content were handed the job without the system. This is the system.
I'm already drowning. When am I supposed to do this?
Founder content is already your job, or it's about to be, because the CEO wants it and it lands in your remit either way. It might not be your top priority, and that's fine. But it isn't going away, so the real question is whether you do it with a roadmap or by guessing. The OS doesn't add the task. It makes the task you can't avoid take less out of you.
Be honest. Is this going to save me time?
Eventually yes, but time saved is the side benefit, not the pitch. Founder content takes work with or without a system, and your first posts will take longer than you'd like, especially if you've never ghostwritten before. The difference is that without a system you pay that learning cost slower, alone, and with worse results. The OS is the difference between a focused week and a month of trial and error.
I'm a marketer, not a ghostwriter. Can I actually do this?
That's exactly who the OS is built for. It hands you the methodology a professional ghostwriter uses, broken into steps you follow, so nothing rides on talent or instinct. You don't need to become a writer. You need the system, and that's what you're buying.
I've never written in someone else's voice. Is that a problem?
No, because you won't do it from feel. The Tone of Voice Guide module turns the founder's voice into a written reference you write against, line by line. Voice-matching becomes a process you run, not a knack you either have or don't.
My CEO is hyper-technical, has never posted, or thinks they don't need this. Does it still work?
Yes. I've run this system for the PhD scientist who can't explain their own tech in plain English, the ex-McKinsey operator who writes like a consultant deck, the VC who crossed into founding, the serial founder on company number three, and the first-timer who'd never published a word. The structure adapts to the founder. That's the entire job of the Tone of Voice Guide module.
My CEO will never commit to a weekly call. Now what?
The 45-minute weekly call is the ideal, not the only way. For founders who genuinely can't, the OS covers shorter 30-minute calls run more often, and a fully asynchronous setup where the founder answers one question by voice note. The system bends to the access you actually have.
We're pre-revenue. Is this for us, or should we wait?
Pre-revenue is often the best time to start. A done-for-you ghostwriter is out of reach at that stage, but $350 isn't, and the pre-seed founders I speak to consistently wish they'd had a system like this earlier. The one thing you need is something to say: a mission, a market view, early signal worth sharing. If you have that, start now while it's cheap and you have the time.
Can't I just use ChatGPT for this?
AI is in the OS, and you should use it. But AI amplifies a skill, it doesn't hand you one. You learn to write by writing, not by asking a model to do it for you. AI writes with you, not for you, and the OS is what builds the skill it amplifies. One more thing: if you're learning AI-assisted writing from someone who isn't a writer, you're getting scammed.
We already work with a marketing agency. Do we need this?
Most agencies are generalists. They run five or ten different services and spread their attention across all of them, which means nobody there has deep domain expertise in climate. Founder content for a climate company needs someone who understands the space, the buyers, and what makes the sector tick. The OS gives your team that domain-specific system, and your team already has the context an outside agency never will.
How is this different from hiring a ghostwriter like you?
A ghostwriter does the work for you every week, for $3,000 a month or more. The OS hands your team the same methodology to run in-house, once, for $350. You're buying the knowledge instead of renting the labour, and the knowledge doesn't leave when a contract ends.
How fast will we see results?
Your CEO will be posting consistently within the first month. Reach and inbound build over the months after that, the way they do for any account. Anyone promising overnight LinkedIn results is selling you a fantasy. The OS sells you a system that gets stronger every week you run it.
Can you guarantee results?
No, and anyone who guarantees LinkedIn results is lying to you. What I can tell you is that founders running this system went from near-silence to consistent presence, and consistent presence is what earns the inbound, the hires, and the investor attention over time. The OS guarantees you the system. Doing the work earns the rest.
What exactly do I get for $350?
Lifetime access to all nine core modules, the three bonus playbooks, and a done-for-you template with every module. It's video lessons plus the written material, yours to keep. One purchase, no subscription.
What if I buy it and it's not for me?
You're covered by a 14-day guarantee. Work through the first modules, and if the system isn't what your team needs, email me inside 14 days for a full refund. The risk is mine, not yours.
What if I get stuck partway through?
Every module is a short, specific lesson with a template, built to be followed without hand-holding. If you do get stuck, the course is hosted in a community where you can ask questions, and you can always email me directly. I reply to everyone. It isn't coaching, but you won't be left stranded.
Nine modules, three bonus playbooks, a template for every module, lifetime access. Yours to keep, no subscription.
A specialist ghostwriter runs $3,000+ a month. A full-time hire, $50,000+ a year. The same method, in-house and one-time:
14-day money-back guarantee. Go through the first modules and put the system to work on your own founder. If it isn't what your team needs, email me inside 14 days for a full refund. No forms, no hoops, no asking you to justify it.
Secure checkout. Instant access the moment you join.