A UK Energy-Efficiency Founder

The Situation

This founder runs a company in a narrow corner of B2B: funding and installing energy-efficient lighting for large industrial sites. His buyers are a small, specific group, and his LinkedIn audience matches. When we started, he had fewer than 1,000 followers. He has since passed 1,200. Since his first post in September 2025, the 140 posts we have published have drawn around 58,000 impressions, a few hundred per post.

None of that has mattered.

What Happened

Years earlier, the founder had run a lighting project for another client. The manager he worked with there moved on, and later joined a major aerospace manufacturer. When we started publishing, that manager saw one of the founder's posts in his feed. It reminded him of the founder's work, and he reached out.

That reconnection became one of the larger accounts the company has. The post that reminded him was seen by a few hundred people. The deal it started is worth £500,000.