Articles · Kaizen
Articles
Long-form guides on LinkedIn visibility for climate tech founders. Written from 2,000+ ghostwritten posts across my clients’ accounts and my own.
What Anthropic’s Claude text watermark means for climate tech founders
Anthropic’s Claude now embeds an invisible watermark in every text it writes. How it works, why it matters for climate tech, and what to do about it.
Read articleWhy most climate tech content isn’t original (and the 3-part fix)
If a competitor could copy-paste your post onto their page and it still worked, it isn’t original. The test, the two failure modes, and the fix.
Read article3 Types of content assets every climate tech leader should have in the next 24 months
Short-form, long-form, and a book. The three content assets a climate tech founder should build, the order to build them in, and why order matters.
Read articleClimate tech copywriter vs. ghostwriter vs. AI: who should write your LinkedIn?
Generalist copywriter, specialist ghostwriter, or AI: what each costs a climate tech founder in time, money, and thinking.
Read articleHow long does it take a climate tech founder to build visibility?
A $10bn dealmaker took 18 months to get seen. The Investable Founder System: the four-phase order that fixes DIY founder visibility.
Read articleWhy top talent is flooding to AI instead of climate tech
The best engineers of this decade are picking AI over climate, and it isn’t because the work matters more over there. Why a mission nobody can see recruits nobody, and the one recruiting edge you hold that money can’t buy.
Read articleWorse tech keeps winning more funding. Why?
Nikola was worth $30 billion with a truck that couldn’t drive itself. Why the louder story keeps beating the better one, how a shortlist gets built before diligence starts, and what visibility actually changes.
Read articleThe 72 hours that decide what a podcast interview is worth
A podcast interview earns most of its attention in the first three days. What the 72-hour window after your episode drops decides, why resharing the link mostly helps the host, and a 5-minute check on what your last appearance earned you.
Read article3 Reasons landing a podcast without a LinkedIn presence is a waste
Borrowed authority is the fastest credibility a founder can get, but it has to land somewhere. The three reasons a podcast leaks when there’s nothing to catch it, and what it costs you.
Read articleI tested how discoverable a $100M founder was. The AI had never heard of him.
I ran a $100M climate founder through ChatGPT, Perplexity, Gemini and Claude. They knew him by name and ignored him by category. Here is the five-minute test every founder can run to see whether AI will recommend them when buyers and investors go looking.
Read articleWhy your Series A round isn’t enough
A funding announcement is a spike of borrowed attention, and human memory doesn’t store spikes. Why climate tech founders go invisible after Series A, who stops repeating their story, and the two five-minute audits that show where you actually stand.
Read articleA Complete Guide on How to Build an Evergreen Content Series on LinkedIn
The format behind 220,000+ impressions across my clients’ and my own posts. What makes a series work, the 3 formats that perform best in climate tech, and a step-by-step process for building yours.
Read articleWhy you should start writing LinkedIn articles in 2026
SEMrush analyzed 325,000 AI prompts and found LinkedIn is the second most cited domain in AI search. Why that matters for climate tech founders, and 7 tips to write your first article.
Read articleHow I’ve worked with a deep tech founder for 2 years
Two years ghostwriting LinkedIn for a deep tech water founder who'd never posted. What a content relationship built on trust, calibration, and boutique flexibility actually looks like.
Read articleWhy climate CTOs could build the strongest personal brands on LinkedIn
The CTO is almost never the one posting on LinkedIn, yet technical founders hold an unfair advantage. Why domain depth beats charisma in climate tech, and what good CTO content looks like.
Read articleThe Co-Founder Content Split
When both founders post on LinkedIn, most teams make one of two mistakes. How co-founders should divide content by their natural lens so two voices reach more of the room than one.
Read articleWhat I learned at LinkedIn HQ
LinkedIn is going the way of Facebook: paying for reach that used to be free. What that means for climate tech founders, and four ways to build on ground you actually own.
Read articleI had a fallout with my breakdancing teacher
Why splitting your focus across LinkedIn, Substack, and X before you hit your goal halves both. Tie platform expansion to your goal, not your boredom.
Read articleBreaking down my client’s viral post
A piece-by-piece teardown of a climate founder's LinkedIn post that hit 32,757 views: the wish hook, the data, lived experience, the actionable pivot, and the CTA.
Read article3 types of content series that work in climate tech
The three content series that work best for climate tech founders on LinkedIn: highlight people, highlight tech, highlight projects. The mechanics behind each, and how to pick yours.
Read articleHow I managed 6 clients without working weekends
The content batching system that took me from 2 clients to 6 without late nights or weekends. Four levels of batching, ending with the topic-based method that writes a month of posts in hours.
Read articleAfter 20 months, my client said it’s useless
A 20-month client told me my questions had become useless. He was right. The three phases every long-term content partnership moves through, and how to tell when you've hit the ceiling.
Read articleThe Hemingway Simplifier
The #1 problem I fix in every climate tech founder's LinkedIn draft: posts a smart investor saves for later and never returns to. The Hemingway fix.
Read articleAI agents vs. social selling
You have 2 extra hours. Building AI agents, LinkedIn social selling, or documenting sales calls? Here's the true ROI of each for a climate tech founder.
Read articleMost marketing teams aren’t trained for this
Series A climate teams try ghostwriting in-house to save money. Why it stalls: exec LinkedIn is a different skill, teams are resource-strapped, and outsourcing is cheaper.
Read article3 common storytelling mistakes on LinkedIn
After 2,000 LinkedIn posts for climate tech founders, the same three storytelling mistakes keep killing engagement. Here is how to spot and fix each one.
Read articleNeuroscience-backed reasons why stories perform better than any other type of content on LinkedIn
Three brain-science reasons stories beat stats, jargon, and corporate posts on LinkedIn, and why climate tech founders who ignore this fight an uphill battle.
Read articleStill posting on LinkedIn, hoping for the best?
Posting alone doesn’t build pipeline for a 12-month B2B sales cycle. The 4-level LinkedIn nurture funnel climate tech founders actually need, and why most are stuck at Level 1.
Read articleWhat LinkedIn and gym goals have in common
LinkedIn and gym goals fail for the same reason: willpower instead of systems. The crash diet pattern that kills founder visibility, and 3 sustainable paths out.
Read articleThe ROI of being visible on LinkedIn
LinkedIn visibility keeps working while ads, PR, and conference spend stop the moment you stop paying. What founder visibility actually delivers, and what each outcome would cost through other channels.
Read articleThe 2 types of posts you should repurpose
Your best LinkedIn posts disappear after 48 hours. The two types of posts worth repurposing, plus the exact framework for when and how to repost them without looking repetitive.
Read articleHow to turn your 2025 Impact Report into 3 LinkedIn posts
Your year-end impact report is the highest-signal content you can post. How to turn the same climate tech metrics into three different LinkedIn posts that read as thought leadership, not a press release.
Read articleSeries B conversations don’t start on LinkedIn
The GP writing your Series B check isn’t reading your posts. But everyone around them is. How LinkedIn visibility warms up fundraising through ecosystem exposure.
Read articleMy LinkedIn reach barely changed in 2025 (+2.2%).
My LinkedIn reach grew just 2.2% in 2025, but my revenue doubled. The 4 strategic moves that beat chasing impressions: who sees your content matters more than how many.
Read articleTop 10 questions I got asked after analyzing 65 sales calls this year
After analyzing 65 sales calls, climate tech founders kept asking the same 10 questions before hiring a ghostwriter. Here are my honest answers to each.
Read articleWho should actually be visible when the CEO isn’t the fit
Visibility isn’t about titles, it’s about matching the right voice to your buyers. How to decide who should be visible on LinkedIn when the CEO isn’t the fit.
Read articleIs LinkedIn a waste when buyers aren’t looking?
Your buyers are deciding who to trust long before they reach out. Why LinkedIn works best during the pre-consideration phase, when buyers aren’t actively looking.
Read articleThe 3 questions investors actually care about
Investors, partners, and press treat your LinkedIn feed like a due diligence dashboard. The 3 questions every post should answer to attract the right attention.
Read articleWhat if authority came from who you elevate, not what you say?
Climate tech founders chase authority by posting about themselves. It backfires. Here is the 4-step curation strategy that builds authority by elevating the ecosystem around you.
Read articleWhat “Category Leadership” actually means in climate tech
Category leadership in climate tech isn't being the most visible founder. It's owning one specific problem space so completely you become the obvious choice.
Read article3 tips to stay present on LinkedIn during vacation
Stepping away from LinkedIn doesn’t have to cost you momentum. Three low-effort tactics to keep your profile alive and your presence intact while you’re on vacation.
Read article3 ways renewable-energy founders stand out on LinkedIn and double revenue
Three concrete ways renewable-energy founders can use LinkedIn to differentiate: narrow your niche, tie thought leadership to business outcomes, and turn your network into pipeline.
Read article10 questions enterprise buyers ask climate companies
Enterprise buyers ask 10 hard questions before they sign with a climate company. Here is each one, and exactly how to answer it through your LinkedIn content.
Read articleThe 7-step process to articulate your company’s climate mission in your LinkedIn bio, posts, and job descriptions
Mission-driven talent self-selects into companies whose ‘why’ is clear. A 7-step process to articulate your climate mission across your LinkedIn bio, posts, and job descriptions.
Read article5 employer brand storytelling tactics that prove you’re mission-committed
Top climate talent can smell performative mission statements. 5 employer brand storytelling tactics that prove your climate commitment is baked into how you operate.
Read article7 reasons deep tech founders should embrace complexity on LinkedIn
You’ve been told to dumb down your deep tech content. Here are 7 reasons scientists should lean into complexity on LinkedIn, and which audiences crave the technical depth.
Read article3 data points showing founder burnout kills Series A climate startups
Founder burnout is becoming the number one risk factor for Series A climate startups. Three data points on the mental health crisis, the cost of a founder exit, and the investor blind spot.
Read articleContent multiplication: how to turn one post into 20+ pieces
You don’t need 20 new posts a month. Multiply one strong idea into a full month of thought leadership: pillar posts, mini posts, follow-ups, and long-form assets.
Read articleA simple 20-minute weekly routine for LinkedIn consistency
Fundraising eats your calendar, but going dark on LinkedIn costs you investors, partners, and hires. A 3-step routine that keeps founders visible in 20 minutes a week.
Read article7 ways to prep your LinkedIn for 2026 as a climate founder
A LinkedIn readiness checklist for Series A climate founders: 7 things to update on your profile so investors, hires, and partners take you seriously in 2026.
Read article3 ways to stand out at your next climate tech conference
Most founders post the same humblebrag from every climate tech conference. Three simple ways to turn event spend into investor intros, inbound leads, and credibility.
Read articleContent sequencing: how to turn one winning post into five
Your best LinkedIn post isn’t a one-off, it’s a blueprint. My five-step Content Sequencing system for turning a single founder post into a quarter of content.
Read articleThe 3 types of LinkedIn posts every $10m+ climate tech founder needs
After Series A, visibility stops being optional. The three LinkedIn post types climate tech founders should rotate to win investors, talent, and press, without playing full-time creator.
Read article5 mistakes CEOs make hiring in-house ghostwriters
Hiring in-house to run executive LinkedIn sounds smart until it quietly underperforms. The 5 mistakes climate tech CEOs make scaling founder content in-house, and what to do instead.
Read article3 reasons PR will ruin your LinkedIn thought leadership
A PR agency can get a Series A climate founder a few headlines, but it quietly kills the thought leadership that actually wins trust, talent, and partners on LinkedIn.
Read article4 Ways founder visibility shortens 18-month sales cycles
Climate tech enterprise deals can take 18 months to close. How founder visibility compresses that into a 6-month buying journey by building belief before buyers are ready.
Read articleThis CEO raised €9M to build desal underwater
Alexander Fuglesang cracked subsea desalination and raised $9M, yet makes the same LinkedIn mistakes every deep-tech founder makes. A profile and content teardown.
Read articleThis CEO turned heart surgery into a €95M wave energy breakthrough
CorPower Ocean’s Patrik Moller raised €95M with a heart-inspired wave converter, yet his LinkedIn underplays it. A profile and content audit for deep-tech founders.
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