Client D.

The Problem

Client D. runs a construction-tech firm. She came to me with one problem: 100% of her leads were referral-based. She had hired contractors and needed more work to delegate to them, but every time she tried writing, it felt like starting from scratch.

The Work

She had an abundance of blog content to repurpose, and we ran bi-weekly interview-style calls where I got the stories out of her. Onboarding took two weeks. We started posting three times a week, a mix of two long-form posts and one short-form.

The Result

In the first four months, her impressions increased 106% and she was generating two to three qualified leads a month. The deals followed.

Six months later she launched a bi-weekly newsletter on top of the posts. To date, more than $200,000 in revenue is attributed to the content.