Client L.

The Brief

Client L. is an exited food-tech founder turned investor. When she came to me, her primary goal was to build more brand awareness and drive newsletter subscribers. She had some presence on LinkedIn already, but was struggling to structure her content with a clear strategy and to make it feel like her — relatable and personal rather than polished and distant. She also had an archive of newsletter content she wasn't using.

The Work

Like most of my engagements, we ran bi-weekly interview-style calls where I got the stories out of her. Onboarding took a week. We started posting twice a week with long-form posts built entirely from those calls.

The Result

Three months in, she had freed up three to four hours a week she used to spend writing. She was receiving consistent positive feedback on her content. And she had gained 170+ high-quality newsletter subscribers, including people from Google, Jägermeister, Hello Fresh, and a climate-focused Hollywood filmmaker.