Lars came to me through a referral in early 2026. He runs Reonic, the AI-powered operating system that solar and heat-pump installers across Europe run their business on. The company was scaling fast, he was hiring hard to keep up, and he wanted his LinkedIn to finally pull its weight with customers, investors, and the people he was trying to recruit.
The DecisionThe first decision was which language to post in. Lars is German, his network is German, but Reonic sells across France, Italy, Iberia, the UK, and Latin America. German would have been the safe, short-term move. We chose English because the talent and investors he most needed to reach were never going to be a German-only audience.
The WorkWe started in February 2026. Founder content built from a weekly interview call, where I pulled the stories out of him: how he and his two co-founders started the company, the bets he got wrong early on, what he saw visiting installers in the field, where he broke with the rest of the industry. I rewrote his profile so it converted, and ran connection automation in the background to bring the right people into his network.
He went from near-silence to 211,452 impressions across 14 posts, in front of exactly the audience he wanted, pulling 1,610 reactions along the way. One post alone reached 112,214 impressions — the kind of distribution most B2B SaaS founders never see on a single piece.
The result that made it worth it was hiring. Within three months, candidates were arriving at interviews already knowing how Lars thinks. Senior people would read his last few posts, build a picture of the founder and the company, and bring it straight into the room. He’d hear his own ideas come back at him from people he was about to hire.
For a company scaling its team, that is the gap between selling every candidate from scratch and meeting people who already bought in.
“Before working with Roman, I wasn’t sure a ghostwriter could capture my voice in a way that would actually feel authentic, especially in a technical space like ours. What ended up happening was that within three months, candidates in hiring conversations would reference something I’d posted. They’d bring it up themselves, use it in the conversation, and that was exactly what I wanted. Visibility was the goal, particularly for talent attraction, and we reached it. Roman is the only person I would send to anyone who asks about this.”
Lars-Manuel SchneiderCo-Founder & CEO, ReonicEvery engagement on this page started with one conversation.
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