A Solar-Software CEO

The Context

The CEO of a fast-growing German solar-software company came to me through a referral. His company builds the software solar and heat-pump installers across Europe run their business on. It was scaling fast, he was hiring hard to keep up, and he wanted his LinkedIn to finally pull its weight with customers, investors, and the people he was trying to recruit.

The First Decision

The first decision was which language to post in. He's German, his network is German, but the company sells across France, Italy, Iberia, the UK, and Latin America. German would've been the safe, short-term move. We chose English because the talent and investors he most needed to reach were never going to be a German-only audience.

The Work

We started in February 2026. Founder content built from a weekly interview call, where I pulled the stories out of him: how he and his two co-founders started the company, the bets he got wrong early on, what he saw visiting installers in the field, where he broke with the rest of the industry. I rewrote his profile so it converted, and ran connection automation in the background to bring the right people into his network.

His first month went from near-silence to 27,313 impressions and an average of 179 reactions a post, in front of exactly the audience he wanted.

The Result

The result that made it worth it was hiring. Within three months, candidates were arriving at interviews already knowing how he thinks. Senior people would read his last few posts, build a picture of the founder and the company, and bring it straight into the room. He'd hear his own ideas come back at him from people he was about to hire. For a company scaling its team, that is the gap between selling every candidate from scratch and meeting people who already bought in.