Alejandro Marti

Alejandro came to me with a specific problem. His marketing team wanted more ways to generate leads while making better use of all the interviews and events he was doing. Before we started, he was mostly reposting content from the company page. He had never worked with a ghostwriter.

We published three times a week with a mix of story-based content, industry commentary, and his personal expertise on climate risk. In parallel, we ran light outreach automation, sending 50 targeted connection requests a week to his ideal prospects.

Over the engagement, that produced 181K+ impressions, with two to three posts going semi-viral. We generated 144 potential leads, brought 310+ targeted ICP contacts to his profile — 16.4% of all profile views — grew his account by 1,000 quality followers, and hit a 35% acceptance rate on the outreach.

His team had been reading my own LinkedIn content for two years without ever engaging or connecting before they reached out. The work they hired me to do for Alejandro followed the same principle: consistent presence, no pressure, until the right people decide it's time.