Hervé Billiet
& Joe Marhamati

The Founders

Hervé and Joe co-founded Sunvoy, software that helps solar installers run their companies. Before Sunvoy, both of them had run solar companies of their own. They knew the work from the inside.

The Challenge

What they didn't have was a reliable way to stay in front of the installers they were building for. Their own network knew them. The wider market didn't. They already had a qualification survey that converted well once people reached it, so the missing piece was traffic. They came to me to build two founder presences that would point the right installers straight at that survey.

The Approach

We started in August 2025 and ran it as a two-founder program with one rule: never the same post twice. Hervé took the CEO angle — where solar is heading and what it takes to build the company. Joe took the revenue angle, customer success, and retention. Every post came out of a weekly interview call. I rewrote both profiles so they pointed at the qualification survey, and ran connection automation to pull the right installers into their networks.

What It Built

Over nine months they published more than 350 posts between them. Those posts drew more than 901,000 impressions and over 9,000 reactions, with the strongest reaching far past their own networks. Hervé's post about installing solar on his own house pulled 596 reactions and 112 comments on its own.

The pipeline followed. Across the engagement, their profiles and content sent 461 clicks to that qualification survey and put them in front of 1,280 of their ideal-fit prospects. The clearest proof landed in a brand-new market: when Sunvoy expanded to Australia, their first client in the country was influenced by the content. At RE+, the largest solar trade show in the US, people walked up to both of them already quoting their posts. Both came in known inside their own circles. They leave known well beyond them.