It’s event season in climate tech, and your feed is probably flooded with the same posts.
“I’m humbled to attend…”
“What a joy to be reunited with so many brilliant minds…”
“Come say hi if you’re around!”
You’ve seen them. Maybe you’ve even posted them.
But here’s the problem: if your competitors took your post word-for-word, shared it on their LinkedIn, and got the same reaction, you’ve lost your edge.
In a space where everyone is vying for investor attention, customer trust, and top-tier hires… blending in is a liability.
You already spent thousands (or more) to attend the event. The least you can do is turn that spotlight into brand awareness, credibility, and positioning.
So today, I’m going to show you 3 simple, but powerful, ways to stand out before, during, and after your next conference.
1. Before the event
Most founders think “I’m attending X conference” is enough.
It’s not. That’s just information. What you need is positioning.
Here’s how to post before an event without sounding like a press release:
Mention one keynote you’re excited for, and why. What do you hope to learn? What problem are they uniquely positioned to speak on? Have you followed the speaker for a while?
Explain why you chose this event over others. You don’t attend every climate summit. You’re here because the conversations map to your mission. Explain how.
Share what you’d say if you were on stage. This is a power move. It shows conviction. If you’re not on the panel, what idea would you put forward? Think of it as a “ghost keynote” that reveals how you think.
Example post structure for the latter: If I had 5min on stage at this week’s [event name], I’d talk about: [topic 1], [topic 2], [topic 3]. I’m not actually on stage, so come find me at [booth/meeting area/etc].
Now you’ve positioned yourself as a sharp mind, not just another badge-holder.
2. During the event
Mid-event posts should feel like a peek behind the curtain. Not a running schedule.
Think personal, unexpected, or human.
Here’s how to do it right:
Spotlight a quirky detail or unexpected moment. That weird mascot. The off-agenda chat over lunch. A broken mic moment that turned into a joke. These are the things people remember and love you for sharing.
Highlight a new connection, and why they matter. Tag someone you met unintentionally. Tell us who you met and why they’re doing something worth noticing. Climate tech is a team sport, after all. Don’t be afraid to talk about other people’s work you admire.
Be honest about how the event feels. Day 1 can feel exhausting, underwhelming, electric, or overwhelming. Share it.
Example post structure: Day 1 at [Event Name] = [one-word emotion]. Met [@Person] who’s doing incredible work on [what + why it matters]. Off to Day 2. If we haven’t crossed paths yet, ping me.
You’ve now made your presence feel real, not just performative.
3. After the event
Founders often default to a bulleted recap: met X people, heard Y talks, had Z meetings.
But no one reads bulleted schedules. People want to know what stuck.
Here’s how to write a post-event piece that elevates your brand:
Share a question that made you think. What line or idea made you pause? Repeat it and reflect on what it shifted for you.
Point out what you want to see more of next year. Constructive criticism is thought leadership. “I wish more panels focused on…” or “There wasn’t enough discussion about…”. Event organisers will thank you too. (I used to be a part of an organising team for a startup event attracting 10,000-13,000 attendees annually.)
Explain why one keynote changed your view. This is the gold. If a single talk re-shaped your roadmap, thesis, or hiring priorities, say so.
Example post structure: Finally landed back in [location] after [event name]. 3 things that stood out the most: 1/ [question that made you think]. 2/ [keynote that surprised you]. 3/ [general event feedback + 1 thing you want more of next time]. Curious, what were your top 3 highlights?
Now you’ve closed the loop, and left your network with something they’ll remember you for.
Every climate tech event is a visibility opportunity. Don’t waste it.
Your next event post can either blend in with 500 other humblebrags, or stand out and generate investor intros, inbound leads, and credibility.
And trust me when I say this: standing out in this space is much easier today than you realise.