Case studies · Kaizen

Case studies

These are the investors, founders & execs I’ve worked with. All are awesome. Some prefer to stay anonymous (nature of the ghostwriting work). Want the same setup for yourself? Here’s how the ghostwriting retainer works.

Circular manufacturing

Joanne Howarth

Founder & CEO of Planet Protector Group

1.5M Impressions

586 Posts published

25.1K Reactions

92K Reach on a single post

As of Aug 2026

586 posts. 1.5 million impressions. Monthly investor inbound and podcast invitations. A product launch that generated so many inquiries the sales team asked me to post about it less.

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Water technology

Brian Sheng

CEO & Co-Founder of Aquaria

1.1M Impressions

480 Posts published

13.8K Reactions

10+ Podcast bookings from LinkedIn

As of Aug 2026

A former VC who wanted investors reaching out first, without him ever asking. 480 posts, 1.1 million impressions, 10+ podcast bookings. That's what happened.

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Hervé Billiet and Joe Marhamati, co-founders of Sunvoy

Solar software

Hervé Billiet & Joe Marhamati

Co-Founders of Sunvoy

937K+ Impressions across both founders

375 Posts published

461 Clicks to qualification survey

1,280 Ideal-fit prospects reached

Final figures · engagement complete

Two founders, one rule: never the same post twice. 375 posts, 937,000+ impressions, 461 clicks to their qualification survey. At RE+, people walked up quoting their posts.

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Climate risk

Alejandro Marti

CEO & Co-Founder of Mitiga Solutions

181K+ Impressions

144 Potential leads generated

1,000 Quality followers gained

35% ICP connection acceptance rate

Final figures · engagement complete

181K+ impressions, 144 potential leads, 1,000 quality followers. His team had been reading my own LinkedIn content for two years before they reached out.

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Solar software · climate tech

Lars-Manuel Schneider

CEO of Reonic

224,781 Impressions across 16 posts

115,272 Impressions on a single post

1,848 Total reactions

3 months To senior-hire impact

Final figures · engagement complete

Near-silence to 57,014 impressions and 182 reactions per post in month one, plus a post that reached 115,272 people. Three months later, senior candidates were arriving at interviews already knowing how he thinks.

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Energy efficiency · client anonymised

Founder of a UK energy-efficiency company

187 posts. 89,000 impressions. One post reconnected a founder with a past contact. That reconnection became a £500,000 account.

As of Aug 2026

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Construction tech · client anonymised

Client D.

Founder of a construction-tech firm

100% referral-dependent to 106% impression growth in four months. $200K+ attributed to LinkedIn to date.

Final figures · engagement complete

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Food tech · client anonymised

Client L.

Exited food-tech founder turned investor

170+ high-quality newsletter subscribers in three months, including people from Google, Jägermeister, Hello Fresh, and a climate-focused Hollywood filmmaker.

Final figures · engagement complete

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Climate investment

Helena

Serial climate tech investor

162 new email subscribers in two weeks, 120 on launch day. Open rates between 60% and 76%. 6.7% conversion to her coaching application.

Final figures · engagement complete

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