Circular economy
Vojtech Vosecky
Founder of The Circular Economist · LinkedIn
Normally, I focus on climate tech founders. But when Vojtech Vosecky, the #1 LinkedIn circular economy creator, needed help turning his audience into cohort members, I couldn’t resist.
Thousands of sustainability professionals followed him, but he had no system to turn that attention into business.
The WorkWe built a free five-day email course on five proven circular economy frameworks. Readers learn to spot circular opportunities and launch pilots. They learn to combine sustainability with profits and grow a green career. I wrote the course and the sales emails after it. I built the landing page, set up his email platform, and ran the launch. It became a lead magnet that turns his LinkedIn followers into prospects for his paid programs.
The launch, step by step
The course launched on 17 August 2025. In the first two weeks, 1,139 people signed up and 1,009 of them finished all five days. The course emails averaged a 70.5% open rate. By 7 September, 195 people had joined the waitlist for his next cohort.
“Unlike other copywriters or ghostwriters, you have been following me for a long time. I didn’t want to educate someone about what it is that I’m teaching.”
Vojtech VoseckyFounder, The Circular Economist · recorded before launch, June 2025Every engagement on this page started with one conversation.
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