All case studies
Vojtech Vosecky speaking on stage

Circular economy

Vojtech Vosecky

Founder of The Circular Economist · LinkedIn

1,139 Sign-ups in the first two weeks
1,009 People finished all five days
70.5% Open rate on the course emails
195 Cohort waitlist joins in three weeks
SectorsCircular economyClimate education
RegionGlobal, EU primary
ServiceEmail courses
The Setup

Normally, I focus on climate tech founders. But when Vojtech Vosecky, the #1 LinkedIn circular economy creator, needed help turning his audience into cohort members, I couldn’t resist.

Thousands of sustainability professionals followed him, but he had no system to turn that attention into business.

The Work

We built a free five-day email course on five proven circular economy frameworks. Readers learn to spot circular opportunities and launch pilots. They learn to combine sustainability with profits and grow a green career. I wrote the course and the sales emails after it. I built the landing page, set up his email platform, and ran the launch. It became a lead magnet that turns his LinkedIn followers into prospects for his paid programs.

The launch, step by step

Landing page visits
16,082
Signed up
1,139
Finished all five days
1,009
Joined the cohort waitlist
195
Kit and landing-page analytics, tracked weekly in the client’s project portal. Visits, sign-ups and completions cover 17–31 August 2025; waitlist joins run to 7 September.
The Result

The course launched on 17 August 2025. In the first two weeks, 1,139 people signed up and 1,009 of them finished all five days. The course emails averaged a 70.5% open rate. By 7 September, 195 people had joined the waitlist for his next cohort.

“Unlike other copywriters or ghostwriters, you have been following me for a long time. I didn’t want to educate someone about what it is that I’m teaching.”

Vojtech VoseckyFounder, The Circular Economist · recorded before launch, June 2025

Every engagement on this page started with one conversation.

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