The System · Stage 01 of 4 · Month 1
Foundation
Nothing publishes until the foundation exists. Month 1 builds your category, your profile, your content strategy, and the publishing rhythm the next 24 months run on.
You raised the round, shipped the product, and hired the team, and the people who should know your name still cannot find you. Your profile reads like a CV because nobody ever rebuilt it. The founders winning your market’s attention simply started publishing earlier.
What gets built in Month 1Foundation is seven deliverables, in order. Nothing publishes until they exist, because content without positioning is noise with your name on it.
Brand Strategy Survey
A questionnaire on your brand, positioning, and targeting. It finds the gaps we need to fill before publishing anything.
Visibility Kick-Off Call
A 1-hour interview: your background, expertise, preferred topics, and the specific authority you want to build.
LinkedIn Profile Rebuild
Full audit and rewrite. Headline, About, Featured, and Experience sections rebuilt so the right readers stop on your profile. Photo and banner direction included.
Positioning and Category Claim
I audit anything you have published, and we name and claim your category in climate tech. As signal comes in, we adjust until you own a niche that is defensibly yours.
Content Buckets
The three buckets your authority gets built on, mapped across top, middle, and bottom of funnel.
Engagement Strategy
A custom feed of roughly 20 relevant creators and thought leaders. Your name starts showing up in their comments, and their audiences see you.
Targeting Strategy
Your ideal reader’s pains, fears, desires, and objections documented, plus how to convert warm interest into conversations.
We publish 3-5 posts a week, ghostwritten from a weekly interview call. I send the agenda the Friday before, with the questions and hook suggestions I am going to use. You show up and talk about your work for 30-60 minutes. I write. You approve every post before it goes out.
What Month 1 produced in February 2026Proof · Named case study
Lars-Manuel Schneider, CEO of solar-software company Reonic, started in February 2026. His first month went from near-silence to 27,313 impressions and an average of 179 reactions a post, in front of exactly the audience he wanted.
Read the case study Questions founders askHow much of my time does this actually take?
One 30-60 minute call a week, a survey and a 1-hour kickoff in week one, and final say on every post. The strategy, writing, scheduling, and analytics are mine.
Why not just do this myself?
You can, and some founders should. But posting consistently while running a company is a second job, and the graveyard of founder LinkedIn accounts that stopped in week six is enormous. The system exists so your visibility does not depend on your calendar.
Who actually does the work?
Me, end to end. No account manager, no junior writers, no handoffs. The person on your weekly call is the person writing, running the analytics, and making the introductions. It is also why I cap how many clients I take at once.
Do you use AI?
Yes, as part of the process, never as the author. I am the creative director: every draft passes through my hands, I make the edits and the decisions, and the quality bar is mine to hold.
How long until I see results?
Impressions and engagement move in weeks. The outcomes that matter, inbound interest, candidates who arrive pre-sold, podcast invitations, build over months. Anyone promising those in week two is selling you something.
Every engagement starts with the same 45 minutes: finding out where you sit today.
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