The System · Stage 02 of 4 · Months 2-6
Recognition
The content engine runs at full strength, and podcast hosts and newsletter editors in climate tech start putting you in front of audiences they spent years building.
Foundation is done: you have a category, a profile that converts, and a publishing rhythm. But your name still only travels as far as your own feed. Credibility moves faster when someone else vouches for you.
The content engine, at full strengthWeekly content calls
Interview-style. Agenda with hook suggestions lands the Friday before. You talk, I write.
Long-form and short-form rotation
Three long-form and three short-form templates per content bucket, rotated weekly. Short-form tests topics; long-form expands the ones that resonate. 3-5 posts a week.
Hooks and CTAs
Every post opens from a proven hook library, and around three CTAs per destination are woven into the week’s content so readers end up where you need them.
Visuals
Tweet-style statements, screenshot conversations, founder photos, and educational carousels.
Engagement management
I monitor every thread. The top five comments each week become signal for what to write next, and anything that needs the CEO’s eyes gets flagged straight to you. I never comment as you.
Monthly analytics
The three highest performers per bucket plus the takeaways that adjust next month’s strategy. A quarterly review steps back and checks the 90-day arc.
From Month 2, I open the media map: warm introductions to climate tech podcast hosts, newsletter editors, and media contacts I have built relationships with. The map currently holds 90+ climate tech outlets and the people behind them. Introductions, not guarantees, and matched to where your buyers and investors actually listen rather than whatever show answers a cold email.
For every booking, I prepare a briefing on the host, the audience, and suggested talking points. Afterwards, each appearance becomes two to three LinkedIn posts and an article angle, so the attention lands on you instead of evaporating. I wrote up why that ordering matters: the podcast-without-a-presence problem.
What this stage producesProof · Named case study
Brian Sheng, CEO of water-technology company Aquaria, has published with me since July 2024. His LinkedIn booked him at least 10 podcast interviews directly, part of more than 20 appearances, and he credits the content as a major contributor to the investor attention he has drawn.
Read the case study Questions founders askWhat if the drafts don’t sound like me?
The first phase is hands-on for exactly this reason. We lock your voice early, you approve every post, and each month of published work sharpens the calibration. The longest-running client relationship on this site started with that same process in May 2024 and still runs.
Will this bring leads or just visibility?
Visibility that converts is the design goal. The clearest example on this site: a post seen by a few hundred people reconnected a founder with an old contact, and that reconnection became a £500,000 account. Small audience, right audience.
Why would a podcast have me on?
Because you will not arrive empty-handed. By the first pitch you have a rebuilt profile and a publishing rhythm a host can scan in five minutes, and the body of work grows every week. That is the reason this stage comes second.
The audit tells you whether you are ready for this stage or still one stage away.
Book Visibility Audit